The Role of Advertising in Promoting Agricultural Innovations in Makurdi LGA, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Agriculture is a major economic activity in Makurdi Local Government Area (LGA), Benue State, and innovations in farming techniques, crop varieties, and equipment have the potential to significantly boost productivity. Advertising plays a crucial role in disseminating information about these agricultural innovations to farmers, helping them improve their practices and increase yields. According to Olumide and Ijeoma (2023), advertising campaigns aimed at promoting agricultural innovations have the power to enhance farmers' knowledge, encourage the adoption of new technologies, and ultimately improve food security. This study investigates the role of advertising in promoting agricultural innovations in Makurdi LGA, with a particular focus on how advertising can influence the adoption of innovations in farming practices.
1.2 Statement of the Problem
Despite the importance of agricultural innovations in improving productivity, many farmers in Makurdi LGA remain unaware or hesitant to adopt new techniques and technologies. One possible reason for this is the lack of effective advertising campaigns that communicate the benefits of these innovations. This study aims to explore the role of advertising in promoting agricultural innovations in Makurdi LGA and assess how these advertising efforts impact farmers' willingness to adopt new agricultural practices.
1.3 Objectives of the Study
1. To examine the role of advertising in promoting agricultural innovations in Makurdi LGA.
2. To evaluate the effectiveness of advertising campaigns in encouraging the adoption of agricultural innovations.
3. To assess the impact of advertising on farmers' knowledge and practices in Makurdi LGA.
1.4 Research Questions
1. How does advertising influence the promotion of agricultural innovations in Makurdi LGA?
2. To what extent do advertising campaigns encourage the adoption of agricultural innovations in Makurdi?
3. How does advertising affect farmers' knowledge and practices in relation to agricultural innovations in Makurdi LGA?
1.5 Research Hypothesis
1. Advertising plays a significant role in promoting agricultural innovations in Makurdi LGA.
2. Advertising campaigns effectively encourage the adoption of agricultural innovations in Makurdi.
3. Advertising positively influences farmers' knowledge and practices regarding agricultural innovations in Makurdi LGA.
1.6 Significance of the Study
This study is significant because it will provide valuable insights into how advertising can be used to promote agricultural innovations in Makurdi LGA. The findings will be useful for agricultural extension services, policymakers, and advertisers in designing campaigns that encourage the adoption of new farming technologies, ultimately improving agricultural productivity and food security.
1.7 Scope and Limitations of the Study
The study focuses on the role of advertising in promoting agricultural innovations in Makurdi LGA, Benue State. It does not extend to other regions or other sectors of the economy.
1.8 Operational Definition of Terms
1. Agricultural Innovations: New techniques, technologies, or practices in farming that improve productivity, sustainability, and food security.
2. Advertising Campaigns: Coordinated series of advertisements designed to promote a specific message or product.
3. Adoption of Agricultural Innovations: The process by which farmers begin using new techniques, technologies, or practices in their farming operations.
Related Project Materials
PRISON & CRIME CONTROL
ABSTRACT
This study was carried out to examine prison & crime control, Owerri , Imo State. Specific...
ASCERTAINING THE IMPACTS OF 2019 CBN CASHLESS POLICY DIRECTIVE ON MARKET ORGANIZATIONS (A STUDY OF ONITSHA MAIN MARKET)
Abstract
Before the emergence of modern banking system, banking operation was manually done which lead to a slowdown in...
The effect of blockchain technology on business banking security: A case study of Zenith Bank, Kano
Background of the Study
Blockchain technology, characterized by its decentralized and immutable ledger system, offers signi...
The Role of Photo Essays in Highlighting Poverty Challenges in Jibia Local Government Area, Katsina State
Chapter One: Introduction
The Effect of IFRS Adoption on the Auditor’s Risk Assessment in Nigeria
Background of the Study
The adoption of International Financial Reporting Standards (IFRS) by Nigerian...
An Appraisal of the Effects of FDI on Technology Transfer in Nigerian Industries
Background of the Study
Technological innovation is a key driver of productivity and economic competitiveness. FDI is widel...
An Appraisal of Code‑Mixing in Nigerian Social Media Language: A Case Study of Facebook Group Interactions
Background of the Study
In Nigerian digital communication, code‑mixing—alternating between languages within a single...
The Role of Artificial Intelligence Tools in Targeted Advertising: A Case Study of Digital Marketing Agencies in Abuja, FCT
1.1 Background of the Study
The rapid proliferation of digital technologies has transformed the advertising landscape globally. Artificia...
INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STUDENTS
ABSTRACT
The study investigated the influence of educational broadcasting on academic performance of se...
TELEVISION AND ADOLESENT: INFLUENCE OF CABLE TELEVISION (DSTV) ON ADOLESENT CREATIVITY, ACADEMIC PERFORMANCE AND SOCIALIZATION
ABSTRACT
This study was carried out to examine television and adolescent: inf...
